Modern Social Media
+ Creator Marketing
Strategy that connects your social and creator efforts to the rest of your marketing, so it finally pulls its weight.
My Services
Strategy Sprint
For teams with a stalled social strategy, unclear influencer approach, or no systems in place.
A focused strategy and playbook, paired with hands-on upskilling so your team can run it independently.
4-6 weeks
Fractional Strategy + Oversight
For teams needing embedded, ongoing direction.
Guidance and support alongside your in-house team and agency partners to sharpen what's in motion or build something new.
20+ hours/month
Ongoing Social + Influencer Advisory
For teams with a strategy already in place.
Regular check-ins and optimizations to keep it on track as priorities, platforms, and results evolve.
8+ hours/month
Custom Team Training
For teams that need to level up on a specific skill.
Focused training on social media or creator marketing, customized to your team.
Half day or full day
I’ve been the client. I’ve been the agency.
25+ years of brand and agency-side experience, including 15+ in social and creator marketing, working on brands like Burt's Bees, Caterpillar, Dove, Khloud, Novus Foods, and Merz Aesthetics. I've guided growth across CPG (beauty, food/beverage, personal care), sporting goods, healthcare, aesthetics, financial services, SaaS, automotive aftermarket, and construction.
Here’s a snapshot of my most recent roles:
• Led social presence of nearly 3M followers across Instagram, TikTok, and more., driving a 390% increase in engagement through breakthrough content and brand storytelling
• Oversaw $1M influencer budget, managing multiple agencies to execute memorable product launch campaigns and UGC content creation, driving key category engagements by +154%
• Established cohort of social media video creators to scale agile content production by +46% YoY ·
Burt’s Bees (Clorox)
• Built the agency's influencer marketing offering from the ground up, generating award-winning campaign for automotive aftermarket client
• Oversaw management of 20+ social accounts for enterprise clients like Caterpillar
• Spearheaded agency transition to social-first video content, leading to record-breaking performance for two clients
Gelia Marcom + Martech
• Led a $3.8M division, managing 7 FTEs and 9 fractional resources for Unilever + Mars
• Drove one client's TikTok from 6K to 37K followers, contributing to a 74% increase in MoM revenue
• Restructured and expanded influencer and content production practices to better reflect scope and improve agency profitability
I’ve also been the creator.
For 13 years, I ran my own online business, teaching social media and content marketing to more than 5,000 business owners through my blog, online courses, live events, and products. I developed courses on Pinterest marketing, content planning, and influencer media kits, wrote Blog Design for Dummies for Wiley, and spoke at nearly a dozen conferences across the country.
I also ran every part of the business myself: the affiliate program, the email list, social media, the website, and the course materials. So I know what creators need to do their best work, how they think about brand partnerships, and what makes them say yes. For you, that means better briefs, stronger creator relationships, and content that actually performs.