Get Unstuck.
Become Unmissable on Social.

Social and creator strategy that moves people from discovering your brand to choosing it.

I'm Mel, fractional social and creator strategist, throughline finder, and untangler of messy creator budgets. With 25+ years across brands and agencies, I help connect social and creator marketing to everything else you’re doing, so every post, partnership, and dollar works harder and builds trust that drives growth.

LET'S CHAT!

You know social media matters. You just aren’t sure it’s working.

You're posting regularly, trying new platforms, maybe working with an agency or a few creators, but engagement is flat and nobody can say what's actually driving results. Social lives in its own corner, disconnected from the rest of your marketing.

You don't need more content. You need a clear plan for where to show up, what to say, and how it all connects to the rest of your business.

Got 30 minutes?

Your social and influencer strategy can be your competitive edge. Let's talk through your biggest challenge and figure out if we're a fit.

Book Free Consultation

FAQ

  • No hefty billable hours. No agency bloat. I work alongside your team and any agencies you already have, either on retainer or on a set project, and I make sure my work connects to the rest of your marketing plan.

  • I build the strategy and the systems to run it, then lead whoever’s executing: your in-house team, your creative agency, or trusted specialists I bring in. You’ll never be left with a strategy and no way to execute it.

  • Growing CPG brands, founders launching a product, and service-based businesses whose social isn't bringing in results. If you know social and creators matter but you're not sure where to start, or what you're doing isn't working, we should chat!

  • Book an intro call with me. We'll talk through where you're stuck, and I'll tell you honestly whether I'm the right fit. Most clients start with a short strategy project, then some choose to keep me on monthly.